Tracking and Analytics

The Tracking and Analytics services provide detailed statistics, user behavior analysis, and valuable insights into the performance of the online store, helping the store owner optimize content and continuously improve the user experience.

Sellvio provides integration with the following well-known and widely used services.

To set up the integrations, click on the External Services menu item in the left sidebar of the administration panel, then select the Tracking and Analytics tab on the External Services Administration page.

Trustindex

The Trustindex integration allows e-commerce store owners to easily display various reviews and ratings on their website, enhancing the site’s credibility and building trust with new visitors.

Trustindex offers several widgets that allow you to display reviews from platforms such as Google, Facebook, TripAdvisor, Amazon, Trustpilot, or Yelp.

Tracking and Analytics

  1. Embed Code – In this field, you need to insert the code snippets generated on the Trustindex page. These codes will embed the reviews/ratings onto your site. The display of this section can be fully customized on the Trustindex portal.
  2. Display Position – These switches allow you to control on which pages the reviews/ratings will appear in your online store.
  3. Active – By turning on this switch, the embed code will be automatically inserted into the page's source code.
  4. Section Title – In this field, you can specify what text will appear as the title for your reviews/ratings section.

For more detailed instructions, visit:  Trustindex

Google Analytics

Google Analytics is a free online tool used by website owners to track how many visitors come to the site, where they are coming from, and what activities they are performing on the site.

To activate Google Analytics, the online store owners must have their own Google Analytics account.

∂

A new Google Analytics account can be created at the following address:

marketingplatform

After creating the account, online store owners need to:

  • Follow the link provided under the Sellvio Google Analytics integration and follow the instructions.
  • Copy the Embed Code from the Google Analytics account.
  • Paste the copied code into the Sellvio Google Analytics settings.
  • Activate the integration and save the changes.

Tracking and Analytics

  1. Follow the instructions provided under the link.
  2. Embed Code – Paste the embed code copied from your Google Analytics account here.
  3. Active – By turning on this switch, the embed code will automatically be inserted into the page's source code.
  4. Save – Click the 'Save' button to apply the changes.
     

Facebook Pixel

The Facebook Pixel is a service that appears in the form of code that can be installed on online stores. Its function is to help businesses track how customers use their website.

To activate the Facebook Pixel, store owners must have their own Facebook Business account.

A new Facebook Business account can be created at the following link:
business.facebook

After creating the account, the store owners need to:

  • Follow the link provided under the Sellvio Facebook Pixel integration and follow the instructions.
  • Copy the embed code from the Facebook account.
  • Paste the copied code into the Sellvio Facebook Pixel settings.
  • Activate the integration and save the changes.

Tracking and Analytics

  1. Follow the instructions provided in the link.
  2. Embed Code – Paste the embed code copied from the Facebook account.
  3. Active – Toggle the switch to automatically insert the embed code into the page's source code.
  4. Save – Click the 'Save' button to apply the changes.

Hotjar

The Hotjar service is an innovative online tool enabling businesses to map out the behavior of visitors to their online stores in detail.

By using this tool, businesses can gain insights into how people navigate their website, where they click, and which elements they interact with.

To activate Hotjar, online store owners need their own Hotjar account.

Steps to activate Hotjar:

  1. Create a Hotjar account at hotjar.com.
  2. Follow the instructions provided in the Sellvio Hotjar integration link.
  3. Copy the Embed Code from the Hotjar account.
  4. Paste the copied code into the Sellvio Hotjar settings.
  5. Toggle the Active switch to enable the integration.
  6. Click the Save button to apply the changes.

Tracking and Analytics

  1. Follow the instructions provided in the link under the Hotjar integration section.
  2. Embed Code: Paste the embed code copied from the Hotjar account into this field.
  3. Active: Turn on this toggle to automatically insert the embed code into the website's source code.
  4. Save: Click the 'Save' button to apply and confirm the changes.

Smartlook

Smartlook is an online service specifically designed for e-commerce owners, offering the ability to record detailed behavior of their store's visitors. To achieve this, the service provides functionalities such as heatmaps and session recordings, allowing e-commerce owners to gain deeper insights into how their customers use the store.

To activate Smartlook, e-commerce owners must have their own Smartlook account.

A new Smartlook account can be created at the following link:

Smartlook

After creating the account, e-commerce owners only need to:

  • Follow the instructions provided under the Sellvio Smartlook integration link.
  • Copy the Embed Code from the Smartlook account.
  • Paste the copied code into the Sellvio Smartlook settings.
  • Activate the integration and save the changes.

Tracking and Analytics
 

  1. Follow the guide provided at the indicated link.
  2. Embed Code - Paste the embed code copied from the Smartlook account.
  3. Active - By toggling the switch on, the embed code will be automatically inserted into the page's source code.
  4. Save - Click the 'Save' button to apply the changes.

Inspectlet

Inspectlet is a comprehensive online analytics tool that provides webshop owners with the ability to record detailed customer behavior.

It offers numerous functionalities, including heatmaps and session recordings. Heatmaps allow webshop owners to easily identify which parts of the site attract visitors, while session recordings enable them to track and interpret the actions and interactions of visitors in real time.

To activate Inspectlet, webshop owners must have their own Inspectlet account.

A new Inspectlet account can be created at the following link:

inspectlet

After creating the account, webshop owners simply need to:

  • Follow the link provided under the Sellvio Inspectlet integration and follow the instructions.
  • Copy the Embed Code from the Inspectlet account.
  • Paste the copied code into the Sellvio Inspectlet settings.
  • Activate the integration and save the changes.

Tracking and Analytics

  1. Follow the guide available at the provided link.
  2. Embed Code - Paste the embed code copied from the Inspectlet account.
  3. Active - Enable the toggle to automatically insert the embed code into the page's source code.
  4. Save - Click the 'Save' button to apply the changes.

TikTok Pixel

The TikTok Pixel is a tracking tool that allows businesses to measure the effectiveness of their advertising campaigns by monitoring user interactions on their website and optimizing ad targeting on the TikTok platform.

To activate the TikTok Pixel, online store owners must have their own TikTok Business account.

A new TikTok Business account can be created at the following link:

tiktok

After creating the account, online store owners simply need to:

  • Follow the link provided under the Sellvio TikTok Pixel integration section and follow the instructions.
  • Copy the Embed Code from the TikTok Business account.
  • Paste the copied code into the Sellvio TikTok Pixel settings.
  • Activate the integration and save the changes.

Tracking and Analytics

  1. Follow the guide provided under the link.
  2. Embed Code - paste the embed code copied from your TikTok Business account.
  3. Active - by turning on the toggle, the embed code will be automatically inserted into the page source code.
  4. Save - click the 'Save' button to apply the changes.

Google Search Console

Google Search Console is a free tool that helps website owners monitor and optimize their site's performance in Google search.

Tracking and Analytics

Here is a detailed guide for requesting a new account: search.google

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